This article explores the impact of Twitter's 'Fleets' on marketing strategies and their ability to drive real conversions. It discusses how Fleets, similar to stories on other platforms, provide a new way for brands to engage with audiences and increase interaction. Expert insights from Gregory Charny highlight the growing importance of ephemeral content in digital marketing, providing readers with tips to effectively incorporate Fleets into their strategies. The article also compares Fleets with traditional posts and offers predictions on future trends in social media marketing.